Posts by tag: Consumer preferences

What is the size of beauty products market?

The beauty products market is an ever-growing, multi-billion dollar industry. It encompasses everything from makeup and skincare to haircare and fragrances. In the United States alone, the market is expected to reach $90 billion by 2026, with a compound annual growth rate of 5.6%. Globally, the market size is estimated to reach $800 billion by 2027. The growth of the industry is driven largely by changing consumer lifestyles, preferences and trends, as well as innovation and technological advancements.